Programmes
Live
Ready to switch on
Second order
New customers, nudged towards a second order.
58 customers
Resubscribe
Past subscribers who still buy one-off, invited to restart.
104 customers
Reactivation
Customers whose last order was a long time ago, invited back.
350 customers
Not emailed, by design: 4.1k customers
- Already subscribed160
- Paused22
- Signed up, never bought760
- Lapsed long ago
- The rest124