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A demo with an invented coffee brand. Every number here is made up.

Programmes

Live

Ready to switch on

Second order

New customers, nudged towards a second order.

58 customers

Resubscribe

Past subscribers who still buy one-off, invited to restart.

104 customers

Reactivation

Customers whose last order was a long time ago, invited back.

350 customers

Not emailed, by design: 4.1k customers
  • Already subscribed160
  • Paused22
  • Signed up, never bought760
  • Lapsed long ago
  • The rest124