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A demo with an invented coffee brand. Every number here is made up.

Results

Attributed

Ordered after an email

Of everyone we emailed
11 in 100
Of those due to reorder
12 in 100
50%

Still counting

Recent emails can still lead to orders, so the last two weeks are still filling in.

How we measure what is real

5 in 100 customers never get these emails. Comparing them with everyone else shows what the emails really cause.

The measured difference between emailed and control customers will appear here when there is enough data.